Demographics and audience analysis

What are the three levels of audience analysis?

Differences are what make each group interesting and are important sources of knowledge, perspectives, and creativity. Not all cultural membership is visibly obvious. The situational audience analysis can be divided into two main questions: How many people came to hear my speech and why are they here? Media stereotypes often contribute to our oversimplifications. There are certainly limits to what we can learn through information collection, and we need to acknowledge that before making assumptions, but knowing how to gather and use information through audience analysis is an essential skill for successful speakers. Values are usually stated in the form of a word or phrase. If you are doing a speech on rap, does your audience like rap. Occupation People choose occupations for reasons of motivation and interest, but their occupations also influence their perceptions and their interests. Many factors influence our styles, including regional and ethnic backgrounds, family experience and individual personality. You will have to work harder to prepare visual and audio material that reaches the people sitting at the back of the room, including possibly using amplification. The more you know about your audience, the better you can serve their interests and needs.

How would this information be useful in preparing an audience analysis? Media stereotypes often contribute to our oversimplifications.

Psychological audience analysis

So you can say that you read the Bible every night for 10 minutes, but that you are suggesting that everyone choose a religious or inspirational reading for presleep relaxation. What steps could the speaker have taken to more effectively analyze the situation? Your audience analysis should include factors that reveal it. If you know these three things, it will be much easier to bring your audience to the responses that you want. You must decide whether it is ethical to represent your topic this way. Still, you know your classroom from the perspective of an audience member, not a speaker standing in the front—which is why you should seek out any opporutunity to rehearse your speech during a minute when the room is empty. Religion There is wide variability in religion as well. For businesses, the best audience analysis gives you deeper understanding of what compels consumers to support a brand or make a purchase. Voluntariness of Audience A voluntary audience gathers because they want to hear the speech, attend the event, or participate in an event. But, it does help you get a good general understanding of the demographics of the audience you will be addressing.

By knowing about such notions ahead of time, you can address them in your speech. Statistics are numerical summaries of facts, figures, and research findings. Also, make sure that you do not use any sexist language, stereotypes or make jokes about gender. When you speak to an audience that is cognitively complex, your strategy must be different from one you would use for an audience that is less educated in the topic.

This could make a difference in your choice of topic or in your approach to the audience and topic. You can tell your audience what you do, but give them options like parking far from the store and working out with a yoga or pilates CD at home.

Authors Grice and Skinner present a model in which values are the basis for beliefs, attitudes, and behaviors.

audience analysis definition
Rated 9/10 based on 101 review
Download
Approaches to Audience Analysis