Objectives work in cooperative groups optional.
Explain to students that this is how advertisers think of consumers: not as individuals, but as members of groups that tend to believe, behave, or purchase in certain patterns. Step 3: Have students or pairs present their advertisements to the class. Student Instructions Choose the format you are going to use to create your video and start working on creating your persuasive ad.
Assignments Have students find an advertisement in a magazine or newspaper that: uses a visual symbol explains the product convinces the customer to come to the sale and buy the product Have students analyze an advertisement for its color, font size, and placement of graphics or pictures.
This activity will allow students to practice their recognition of pathos, logos, and ethos in three different modes of advertising, preparing them for the creation of their own commercials. Each group will study part of the classroom collection of magazine advertisements from Day 1.
Step-by-Step Strategies for Teaching Expository Writing by Barbara Mariconda Students will benefit from seeing the examples of various writing strategies in a step-by-step process.
Make sure your idea is about to give you a 30 second to one minute video. When do you see stereotyping used in advertisements?
Students should understand that these rhetorical strategies are similar to those used in a persuasive writing assignment, and that they will use these strategies when creating their own commercial by the end of this unit.