Persuasive writing advertisements lesson plans

Objectives work in cooperative groups optional.

create a tv commercial lesson plan

Explain to students that this is how advertisers think of consumers: not as individuals, but as members of groups that tend to believe, behave, or purchase in certain patterns. Step 3: Have students or pairs present their advertisements to the class. Student Instructions Choose the format you are going to use to create your video and start working on creating your persuasive ad.

Assignments Have students find an advertisement in a magazine or newspaper that: uses a visual symbol explains the product convinces the customer to come to the sale and buy the product Have students analyze an advertisement for its color, font size, and placement of graphics or pictures.

advertising worksheets for middle school pdf

This activity will allow students to practice their recognition of pathos, logos, and ethos in three different modes of advertising, preparing them for the creation of their own commercials. Each group will study part of the classroom collection of magazine advertisements from Day 1.

Step-by-Step Strategies for Teaching Expository Writing by Barbara Mariconda Students will benefit from seeing the examples of various writing strategies in a step-by-step process.

Make sure your idea is about to give you a 30 second to one minute video. When do you see stereotyping used in advertisements?

Advertising activities for college students

Explain to students that they will have the opportunity to apply this knowledge by looking at some real ads for real products. On the second day, ask students to come to school prepared to act out their commercials. Assignments Have students find an advertisement in a magazine or newspaper that: uses a visual symbol explains the product convinces the customer to come to the sale and buy the product Have students analyze an advertisement for its color, font size, and placement of graphics or pictures. Student Instructions Watch the video and make notes of how each commercial is being persuasive. Ask: What aspect of each commercial, such as words, images, creative dialogue, or spokesperson, is most effective in persuading consumers? Can targeting a specific demographic sometimes encourage stereotyping? Student Instructions Grade yourself and your group on the presentation. Invite students to work on their own, or organize them into groups of four or five. Explain that students will need to examine the advertisements to determine their purpose, how they achieve that purpose, and what they are selling. Objectives work in cooperative groups optional. Print vs. Have students use these factors and any other prior knowledge they may have of the show to determine the probable demographics.

Students should understand that these rhetorical strategies are similar to those used in a persuasive writing assignment, and that they will use these strategies when creating their own commercial by the end of this unit.

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Pictures and Slogans Persuade an Audience!